{"id":1622,"date":"2019-12-02T07:16:58","date_gmt":"2019-12-02T07:16:58","guid":{"rendered":"https:\/\/cukurpartners.com\/restrictions-junk-food-advertisements-on-childrens-programs\/"},"modified":"2019-12-02T11:48:26","modified_gmt":"2019-12-02T11:48:26","slug":"cocuk-programlarinda-abur-cubur-reklamlarina-yasak","status":"publish","type":"post","link":"https:\/\/old.cukurpartners.com\/tr\/cocuk-programlarinda-abur-cubur-reklamlarina-yasak\/","title":{"rendered":"\u00c7OCUK PROGRAMLARINDA ABUR CUBUR REKLAMLARINA YASAK"},"content":{"rendered":"

\u00d6zet:<\/strong><\/p>\n

\u00c7ocuklara y\u00f6nelik radyo ve televizyon programlar\u0131nda \u201cabur cubur\u201d olarak adland\u0131r\u0131lan \u00e7ikolata, \u015feker, gofret, cips gibi a\u015f\u0131r\u0131 t\u00fcketimi tavsiye edilmeyen g\u0131da ve i\u00e7eceklerin reklam\u0131n\u0131n yap\u0131lmas\u0131 28 Aral\u0131k 2018 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe giren Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi’nde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik ile yasakland\u0131. Bu d\u00fczenlemeye g\u00f6re, \u00e7ocuklar i\u00e7in haz\u0131rlanan radyo ve televizyon programlar\u0131nda ve m\u00fcnhas\u0131ran \u00e7ocuklara y\u00f6nelik di\u011fer her t\u00fcrl\u00fc mecrada, Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131nca haz\u0131rlanan g\u0131da ve i\u00e7ecekler listesinin k\u0131rm\u0131z\u0131 kategorisinde yer alan \u00e7ikolata, \u015feker, gofret, enerji bar\u0131, kek, tatl\u0131 bisk\u00fcvi, meyveli pay, \u00e7ikolata kapl\u0131 bisk\u00fcvi, cips, gevrek \u00e7erezler, meyve sular\u0131, enerji i\u00e7ecekleri, tatland\u0131r\u0131c\u0131l\u0131 t\u00fcm i\u00e7eceklerle yenilebilir buzlar gibi a\u015f\u0131r\u0131 t\u00fcketimi tavsiye edilmeyen g\u0131da ve i\u00e7eceklerin reklam\u0131 yap\u0131lamayacak.<\/em><\/p>\n

A\u00e7\u0131klama:<\/strong><\/p>\n

T\u00fcrkiye\u2019de \u00e7ocukluk \u00e7a\u011f\u0131 obezite, diyabet oranlar\u0131ndaki art\u0131\u015fla s\u00f6z konusu zararl\u0131 g\u0131da reklamlar\u0131n\u0131n bir an \u00f6nce durdurulmas\u0131 i\u00e7in <\/strong>Ticaret Bakanl\u0131\u011f\u0131 harekete ge\u00e7ti. Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi’nde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik \u00e7er\u00e7evesinde <\/em>Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 taraf\u0131ndan haz\u0131rlanana g\u0131da ve i\u00e7ecekler listesi Radyo ve Televizyon \u00dcst Kurulunca (RT\u00dcK) ile payla\u015f\u0131ld\u0131. Bu listede \u00e7ocuk programlar\u0131nda reklam\u0131na izin verilmeyecek g\u0131dalar \u201cK\u0131rm\u0131z\u0131\u201d, kriterlere uyulmas\u0131 halinde reklam\u0131 yap\u0131labilecek g\u0131dalar \u201cTuruncu\u201d ve reklam\u0131 yay\u0131nlanabilecekler de \u201cYe\u015fil\u201d kategoriyle tan\u0131mland\u0131.<\/strong><\/p>\n

Bu d\u00fczenlemede, \u201cK\u0131rm\u0131z\u0131\u201d kategoride, \u201c\u00e7ikolata ve \u015feker, gofret, enerji barlar\u0131, tatl\u0131 soslar ve tatl\u0131lar, kekler, tatl\u0131 bisk\u00fcviler, meyveli paylar, \u00e7ikolata kapl\u0131 bisk\u00fcviler, kek kar\u0131\u015f\u0131mlar\u0131, cipsler, gevrek \u00e7erezler, meyve sular\u0131, enerji i\u00e7ecekleri, alkols\u00fcz \u015fekerli ya da tatland\u0131r\u0131c\u0131l\u0131 t\u00fcm i\u00e7ecekler ve yenilebilir buzlar\u201d yer ald\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. Ayr\u0131ca, \u201cK\u0131rm\u0131z\u0131\u201d kategorideki g\u0131da \u00fcr\u00fcnlerinin reklamlar\u0131, \u00e7ocuk programlar\u0131n\u0131n ba\u015f\u0131nda, aras\u0131nda ve sonunda yap\u0131lamayaca\u011f\u0131 ve bu grubun alt\u0131ndaki \u00fcr\u00fcnlerin reklamlar\u0131n\u0131n, bakanl\u0131\u011f\u0131n listeyi a\u00e7\u0131klamas\u0131ndan 15 g\u00fcn sonra yay\u0131nlanmas\u0131na izin verilmemeye ba\u015flanaca\u011f\u0131 belirtildi.<\/p>\n

\u00d6zellikle tematik \u00e7ocuk kanallar\u0131nda yay\u0131nlanan programlar\u0131n neredeyse tamam\u0131 \u00e7ocuk programlar\u0131ndan olu\u015ftu\u011fundan bu t\u00fcr yay\u0131nc\u0131 kurulu\u015flarda \u201cK\u0131rm\u0131z\u0131\u201d kategoride yer alan g\u0131da maddelerinin reklam\u0131na yer verilmeyecek oldu\u011fu, genel, haber, sa\u011fl\u0131k, spor gibi di\u011fer yay\u0131n t\u00fcrlerindeki yay\u0131n kurulu\u015flar\u0131 ise \u00e7ocuk program\u0131 yay\u0131nlad\u0131klar\u0131nda ayn\u0131 kurala uymak zorunda oldu\u011fu vurguland\u0131.<\/p>\n

Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131\u2019n\u0131n listesinde \u201cTuruncu\u201d kategoride yer alan g\u0131da \u00fcr\u00fcnlerinin reklam\u0131na ise sadece belirlenin kriterlere uyulmas\u0131 halinde izin verilecek oldu\u011fu, kriterlerin sa\u011flanmamas\u0131 durumunda bu \u00fcr\u00fcnlerin de \u00e7ocuk programlar\u0131n\u0131n ba\u015f\u0131nda, aras\u0131nda ve sonunda reklam\u0131 yap\u0131lmayaca\u011f\u0131 s\u0131n\u0131rlamas\u0131 s\u00f6z konusu oldu\u011fu belirtildi. Buna g\u00f6re, bu kategoride bulunan kraker gibi tuzlu, baharatl\u0131 at\u0131\u015ft\u0131rmal\u0131klar, s\u00fctl\u00fc i\u00e7ecekler, kahvalt\u0131l\u0131k gevrekler, yo\u011furt, ek\u015fi s\u00fct, kefir ve krema gibi besinler, peynir, pizza gibi t\u00fcketime haz\u0131r ve kolay haz\u0131rlanan g\u0131dalar ve kompozit yemekler, tereya\u011f, di\u011fer kat\u0131 ve s\u0131v\u0131 ya\u011flar, ekmek ve ekmek \u00fcr\u00fcnleri, taze ya da kurutulmu\u015f makarna, pirin\u00e7 ve tah\u0131llar, i\u015flem g\u00f6rm\u00fc\u015f et, tavuk ve bal\u0131k gibi \u00fcr\u00fcnler ile i\u015flem g\u00f6rm\u00fc\u015f meyve ve sebzeler, soslar, dip soslar ve salata soslar\u0131n\u0131n reklam\u0131na listede belirlenen tuz ve \u015feker de\u011ferlerini a\u015fmamas\u0131 halinde izin verilecek. Ancak bu kategori i\u00e7in <\/strong>YAYIN H\u0130ZMET\u0130 USUL VE ESASLARI HAKKINDA Y\u00d6NETMEL\u0130K ge\u00e7ici madde 1\u2019de \u201cTuruncu\u201d kategorideki g\u0131da maddelerinin ticari ileti\u015fimine d\u00f6n\u00fck denetimlerin ba\u015flamas\u0131 i\u00e7in iki y\u0131ll\u0131k ge\u00e7i\u015f s\u00fcreci<\/em> oldu\u011fu belirtildi. Yani bu d\u00fczenlemenin Resmi Gazetede 27.03.2018 tarihinde yay\u0131mlanm\u0131\u015f oldu\u011fu g\u00f6z \u00f6n\u00fcnde bulundurulursa, 2 y\u0131ll\u0131k s\u00fcre hen\u00fcz dolmad\u0131\u011f\u0131 i\u00e7in buna ili\u015fkin reklamlarda hen\u00fcz denetim ba\u015flam\u0131\u015f de\u011fildir. Ancak 27.03.2020 tarihinden sonra turuncu kategorideki \u00fcr\u00fcnlerin reklamlar\u0131 i\u00e7in art\u0131k bu d\u00fczenlemelere riayet etme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc s\u00f6z konusu olacakt\u0131r.<\/p>\n

Listede, reklam\u0131na izin verilecek \u201cYe\u015fil\u201d kategorideki g\u0131dalar ise \u201cYumurtalar, meyve ve sebzeler, kurubaklagiller, ni\u015fastal\u0131 sebzeler, k\u00f6kler ve yumrular, \u015feker, tatland\u0131r\u0131c\u0131 ve aroma i\u00e7ermeyen sade s\u00fctler ve yo\u011furtlar\u201d olarak tan\u0131mlanmaktad\u0131r.<\/p>\n

D\u00fczenlemeye g\u00f6re, \u00e7ocuk programlar\u0131 d\u0131\u015f\u0131nda kalan program t\u00fcrlerinin yay\u0131n\u0131 esnas\u0131nda (program\u0131n ba\u015f\u0131nda, aras\u0131nda ve sonunda) Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131\u2019n\u0131n listesine g\u00f6re \u00e7ocuk programlar\u0131nda reklam\u0131n\u0131n yap\u0131lamayaca\u011f\u0131 tespit edilen g\u0131da \u00fcr\u00fcnlerinin reklam\u0131 da belli uyar\u0131lar\u0131n konulmas\u0131 \u015fart\u0131yla yap\u0131lacakt\u0131r. Buna g\u00f6re, s\u00f6z konusu \u00fcr\u00fcnlerin reklam\u0131nda ekran\u0131n alt k\u0131sm\u0131nda izleyiciler taraf\u0131ndan rahat\u00e7a okunabilir, akar bant \u015feklinde yay\u0131nlanacak ve i\u00e7erisinde d\u00fczenli ve dengeli beslenmeyi te\u015fvik eden ifadelere yer veren yaz\u0131l\u0131 uyar\u0131lar bulunmas\u0131 gerekti\u011fi belirtildi.<\/p>\n

Yay\u0131n Kurulu\u015flar\u0131n\u0131n yukar\u0131daki d\u00fczenlemelere uymamas\u0131 halinde Radyo ve Televizyonlar\u0131n Kurulu\u015f ve Yay\u0131n Hizmetleri Hakk\u0131nda Kanun uyar\u0131nca bir \u00f6nceki ay\u0131n reklam gelirlerinin y\u00fczde 1\u2019i ile y\u00fczde 3\u2019\u00fc aras\u0131nda cezaya h\u00fckmedilece\u011fi belirtilmi\u015ftir. Ceza almas\u0131na ra\u011fmen tekrar bu d\u00fczenlemeleri ihlal eden yay\u0131n kurulu\u015flar\u0131 da ilgili program\u0131n 5 kez durdurulmas\u0131 gibi daha a\u011f\u0131r ceza ile kar\u015f\u0131la\u015facakt\u0131r. Yine devam etmesi halinde 10 g\u00fcne kadar program durdurma ve lisans iptaline kadar giden cezalar s\u00f6z konusu olacakt\u0131r.<\/p>\n

Sonu\u00e7 olarak, yeni d\u00fczenlemelerle birlikte, T\u00fcrkiye\u2019de \u00e7ocukluk \u00e7a\u011f\u0131 obezite, diyabet oranlar\u0131n\u0131n ciddi bir \u015fekilde azalmalar g\u00f6r\u00fclece\u011fi hedeflenmektedir.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c7ocuklara y\u00f6nelik radyo ve televizyon programlar\u0131nda \u201cabur cubur\u201d olarak adland\u0131r\u0131lan \u00e7ikolata, \u015feker, gofret, cips gibi a\u015f\u0131r\u0131 t\u00fcketimi tavsiye edilmeyen g\u0131da ve i\u00e7eceklerin reklam\u0131n\u0131n yap\u0131lmas\u0131 28 Aral\u0131k 2018 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe giren Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi’nde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik ile yasakland\u0131.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,43],"tags":[],"class_list":["post-1622","post","type-post","status-publish","format-standard","hentry","category-sirketler-ve-ticaret-hukuku","category-yasal-mevzuata-uyum"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/1622"}],"collection":[{"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/comments?post=1622"}],"version-history":[{"count":0,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/1622\/revisions"}],"wp:attachment":[{"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/media?parent=1622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/categories?post=1622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/tags?post=1622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}