{"id":1770,"date":"2020-01-23T07:26:04","date_gmt":"2020-01-23T07:26:04","guid":{"rendered":"https:\/\/cukurpartners.com\/?p=1770"},"modified":"2020-01-23T07:26:04","modified_gmt":"2020-01-23T07:26:04","slug":"siniflandirma-ilkesi-ve-marka-reddine-etkisi","status":"publish","type":"post","link":"https:\/\/old.cukurpartners.com\/tr\/siniflandirma-ilkesi-ve-marka-reddine-etkisi\/","title":{"rendered":"SINIFLANDIRMA \u0130LKES\u0130 ve MARKA REDD\u0130NE ETK\u0130S\u0130"},"content":{"rendered":"

\u00d6ZET<\/strong><\/p>\n

S\u0131nai M\u00fclkiyet Kanunu uyar\u0131nca marka; sahibine sa\u011flanan koruman\u0131n konusunun a\u00e7\u0131k ve kesin olarak anla\u015f\u0131lmas\u0131n\u0131 sa\u011flayabilecek \u015fekilde ki\u015fi adlar\u0131 d\u00e2hil s\u00f6zc\u00fckler, \u015fekiller, renkler, harfler, say\u0131lar, sesler ve mallar\u0131n veya ambalajlar\u0131n\u0131n bi\u00e7imi olmak \u00fczere her t\u00fcr i\u015faretler olarak tan\u0131mlanm\u0131\u015ft\u0131r. Dolay\u0131s\u0131yla haks\u0131z menfaat sa\u011flanmamas\u0131 ad\u0131na markalar\u0131n iltibas yarat\u0131p yaratmad\u0131\u011f\u0131, marka haklar\u0131na tecav\u00fcz edilip edilmedi\u011fi olduk\u00e7a \u00f6nemlidir. Fakat farkl\u0131 \u00fcr\u00fcn veya hizmet gruplar\u0131nda benzer markalar g\u00f6r\u00fclebilmektedir. Bunun nedenlerinden birini s\u0131n\u0131fland\u0131rma ilkesi olu\u015fturmakta olup, elbette ki bahsedilen ilke markalar\u0131n h\u00fck\u00fcms\u00fczl\u00fc\u011f\u00fcn\u00fcn \u00f6n\u00fcne tek ba\u015f\u0131na ge\u00e7memektedir. Marka hukukunda s\u0131n\u0131fland\u0131rma ilkesi ise, son zamanlarda markan\u0131n reddi davalar\u0131nda \u00f6n plana \u00e7\u0131kan ve son derece \u00f6nem arz eden bir hale b\u00fcr\u00fcnm\u00fc\u015ft\u00fcr. Bu makalede s\u0131n\u0131fland\u0131rma ilkesinin markalar \u00fczerindeki ve marka reddine olan etkisinden bahsedilecektir.<\/p>\n

MALLARIN VE H\u0130ZMETLER\u0130N SINIFLANDIRILMASINA \u0130L\u0130\u015eK\u0130N NACE SINIFLARI <\/strong><\/p>\n

Markalar\u0131n tescilinde, ba\u015fvuran\u0131n hangi mal\/hizmet s\u0131n\u0131f\u0131 i\u00e7in yap\u0131ld\u0131\u011f\u0131 hususu markan\u0131n tescil amac\u0131 i\u00e7in \u00e7ok \u00f6nemli olup S\u0131nai M\u00fclkiyet Kanunu Madde 11\u2019de Nis Anla\u015fmas\u0131na at\u0131f yap\u0131lm\u0131\u015f ve taraf\u0131 oldu\u011fumuz bu anla\u015fma uyar\u0131nca ba\u015fvuruya konu mal ve hizmetlerin ait oldu\u011fu s\u0131n\u0131flarda ve s\u0131n\u0131f numaralar\u0131n\u0131 Nis Anla\u015fmas\u0131na dayanarak s\u0131n\u0131fland\u0131r\u0131laca\u011f\u0131n\u0131 belirtmi\u015ftir.<\/p>\n

08.05.1961 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe giren Nice Antla\u015fmas\u0131\u2019na taraf \u00fclkeler a\u00e7\u0131s\u0131ndan markalar\u0131n tescil ama\u00e7lar\u0131na y\u00f6nelik mal ve hizmetlerin ortak bir s\u0131n\u0131fland\u0131rma sistemi kurma amac\u0131na hizmet eder. \u00dclkemiz Nice Anla\u015fmas\u0131\u2019na 12.07.1995 tarih ve 95\/7094 Say\u0131l\u0131 Bakanlar Kurulu Karar\u0131 ile kat\u0131lm\u0131\u015ft\u0131r. Bu kapsamda Nice Anla\u015fmas\u0131 ile getirilen s\u0131n\u0131fland\u0131r\u0131lma \u00fclkemizde \u201cMarka Tescil Ba\u015fvurular\u0131na Ait Mal ve Hizmetlerin S\u0131n\u0131fland\u0131r\u0131lmas\u0131na \u0130li\u015fkin Tebli\u011f\u201d ile yap\u0131lm\u0131\u015ft\u0131r.<\/p>\n

Buna g\u00f6re s\u0131n\u0131fland\u0131rma; a\u00e7\u0131klay\u0131c\u0131 bilgiler ile birlikte s\u0131n\u0131flar\u0131n listesinden ve listede yer alan t\u00fcm mal ve hizmetlerin ait oldu\u011fu s\u0131n\u0131f\u0131n belirtilmi\u015f oldu\u011fu s\u0131n\u0131f\u0131n mallar\u0131n ve hizmetlerin alfabetik listesinden olu\u015fmaktad\u0131r.<\/p>\n

SINIFLANDIRMA \u0130LKES\u0130N\u0130N H\u00dcK\u00dcZS\u00dcZL\u00dc\u011eE ETK\u0130S\u0130 <\/strong><\/p>\n

Sinai M\u00fclkiyet Kanunu 5\/1-a maddesi kapsam\u0131nda bir markan\u0131n ba\u015fkas\u0131 taraf\u0131ndan kullan\u0131lmas\u0131 ve tescilinin \u00f6nleme yetkisi, tescil kapsam\u0131nda bulunan mal\/hizmetlerle ayn\u0131 veya ayn\u0131 t\u00fcr mal\/hizmetlerle s\u0131n\u0131rl\u0131d\u0131r. Bu s\u0131n\u0131rland\u0131rma \u00f6\u011fretide \u201cS\u0131n\u0131fland\u0131rma \u0130lkesi\u201d olarak da adland\u0131r\u0131lmaktad\u0131r. Kanun koyucu bu durumu a\u00e7\u0131k bir \u015fekilde belirtmi\u015f olup, markalar\u0131n tesciline ili\u015fkin sa\u011flanan koruman\u0131n \u00fc\u00e7\u00fcnc\u00fc ki\u015filer aleyhine s\u0131n\u0131rlama getirilmemesi i\u00e7in markan\u0131n hangi s\u0131n\u0131flarda mal ve hizmetler i\u00e7in kullanaca\u011f\u0131 \u00f6nemle belirlenmeli olup, farkl\u0131 s\u0131n\u0131flarda markalar\u0131n S\u0131n\u0131fland\u0131rma \u0130lkesi ve ilgili somut olaya g\u00f6re yap\u0131lan de\u011ferlendirmeler sonucunda tescilinin m\u00fcmk\u00fcn oldu\u011fu kanunda g\u00f6r\u00fclmektedir.<\/p>\n

Burada de\u011ferlendirme konusu olan bir di\u011fer nokta farkl\u0131 mal ve hizmet kapsam\u0131ndaki markalar\u0131n, benzer veya ayn\u0131 oldu\u011fu durumlarda, somut olaylara g\u00f6re farkl\u0131 de\u011ferlendirmeler yap\u0131l\u0131yor olmakla birlikte, farkl\u0131 s\u0131n\u0131flara yani farkl\u0131 mal ve hizmetlere y\u00f6n\u00fcnden ilgili markalar\u0131n t\u00fcketici taraf\u0131ndan kar\u0131\u015ft\u0131r\u0131lma ihtimali olup olmad\u0131\u011f\u0131d\u0131r. \u0130stisnai durumlar hari\u00e7 olmak \u00fczere daha \u00f6nceden tescil edilmi\u015f olan marka ile ayn\u0131l\u0131k veya benzerlik ta\u015f\u0131yan marka, farkl\u0131 mal ve hizmetler y\u00f6n\u00fcnden tescil edilmek isteniyor olsa bile bu durumda her iki marka aras\u0131nda t\u00fcketici taraf\u0131ndan kar\u0131\u015ft\u0131r\u0131lma ihtimali s\u00f6z konusu olacak ise, bu halde daha \u00f6nce tescil edilmi\u015f olan markan\u0131n sahibi, bu markan\u0131n tescil edilmesine ili\u015fkin itiraz edebilir.<\/p>\n

TANINMI\u015e MARKA \u0130LE SINIFLANDIRMA \u0130LKES\u0130N\u0130N \u0130L\u0130\u015eK\u0130S\u0130<\/strong><\/p>\n

Markan\u0131n, tescil edilmi\u015f marka ile di\u011fer markan\u0131n ayn\u0131 veya benzeri olmakla birlikte, farkl\u0131 mallar veya hizmetlerde kullan\u0131labildi\u011fini, her olaya g\u00f6re somut de\u011ferlendirilmesi gerekti\u011fini belirterek, yukar\u0131da a\u00e7\u0131klam\u0131\u015ft\u0131k. Ancak, kanun koyucu S\u0131nai M\u00fclkiyet Kanunu madde 6\u2019da nispi ret nedenlerini d\u00fczenlenmi\u015f olup tescil edilmi\u015f veya tescil i\u00e7in ba\u015fvurusu daha \u00f6nce yap\u0131lm\u0131\u015f olan markan\u0131n, T\u00fcrkiye\u2019de ula\u015ft\u0131\u011f\u0131 tan\u0131nm\u0131\u015fl\u0131k d\u00fczeyi nedeniyle haks\u0131z bir yarar\u0131n sa\u011flanabilece\u011fi, markan\u0131n itibar\u0131na zarar verebilece\u011fi veya tescil i\u00e7in ba\u015fvurusu yap\u0131lm\u0131\u015f markan\u0131n ay\u0131rt edici karakterini zedeleyici sonu\u00e7lar do\u011furabilece\u011fi durumda, tescil edilmi\u015f veya tescil i\u00e7in ba\u015fvurusu daha \u00f6nce yap\u0131lm\u0131\u015f bir marka sahibinin itiraz\u0131 \u00fczerine, farkl\u0131 mal veya hizmetlerde kullan\u0131lacak olsa bile, sonraki markan\u0131n tescil ba\u015fvurusu reddedilir. Yine ayn\u0131 kanun maddesinde Paris S\u00f6zle\u015fmesinin 1 inci m\u00fckerrer 6. maddesi ba\u011flam\u0131ndaki tan\u0131nm\u0131\u015f markalar ile ayn\u0131 veya benzer nitelikteki marka ba\u015fvurular\u0131, ayn\u0131 veya benzer mal veya hizmetler bak\u0131m\u0131ndan itiraz \u00fczerine reddedilece\u011fi belirtilmi\u015ftir.<\/p>\n

S\u0131n\u0131fland\u0131rma ilkesi ve belirlilik ilkesi gere\u011fince bir marka ancak tescil edilmi\u015f oldu\u011fu mal ve hizmetler kapsam\u0131nda de\u011ferlendirilmektedir. Ancak tan\u0131nm\u0131\u015f markalar\u0131n sahip oldu\u011fu itibar dikkate al\u0131nd\u0131\u011f\u0131nda, somut olaya g\u00f6re de\u011ferlendirilerek, belli ba\u015fl\u0131 kriterler sonucunda tescili istenen marka ile tan\u0131nm\u0131\u015f marka farkl\u0131 s\u0131n\u0131flarda olsa bile mal ve hizmetler ortalama bir t\u00fcketici nezdinde benzer olarak d\u00fc\u015f\u00fcn\u00fclebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00d6ZET S\u0131nai M\u00fclkiyet Kanunu uyar\u0131nca marka; sahibine sa\u011flanan koruman\u0131n konusunun a\u00e7\u0131k ve kesin olarak anla\u015f\u0131lmas\u0131n\u0131 sa\u011flayabilecek \u015fekilde ki\u015fi adlar\u0131 d\u00e2hil s\u00f6zc\u00fckler, \u015fekiller, renkler, harfler, say\u0131lar, sesler ve mallar\u0131n veya ambalajlar\u0131n\u0131n bi\u00e7imi olmak \u00fczere her t\u00fcr i\u015faretler olarak tan\u0131mlanm\u0131\u015ft\u0131r. Dolay\u0131s\u0131yla haks\u0131z menfaat sa\u011flanmamas\u0131 ad\u0131na markalar\u0131n iltibas yarat\u0131p yaratmad\u0131\u011f\u0131, marka haklar\u0131na tecav\u00fcz edilip edilmedi\u011fi olduk\u00e7a \u00f6nemlidir. Fakat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-1770","post","type-post","status-publish","format-standard","hentry","category-sirketler-ve-ticaret-hukuku"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/1770"}],"collection":[{"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/comments?post=1770"}],"version-history":[{"count":1,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/1770\/revisions"}],"predecessor-version":[{"id":1771,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/1770\/revisions\/1771"}],"wp:attachment":[{"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/media?parent=1770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/categories?post=1770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/tags?post=1770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}