{"id":7535,"date":"2022-01-20T14:33:41","date_gmt":"2022-01-20T14:33:41","guid":{"rendered":"https:\/\/cukurpartners.com\/using-the-trademark-as-an-internet-domain\/"},"modified":"2022-11-11T14:38:42","modified_gmt":"2022-11-11T14:38:42","slug":"markanin-internet-alan-adi-olarak-kullanilmasi","status":"publish","type":"post","link":"https:\/\/old.cukurpartners.com\/tr\/markanin-internet-alan-adi-olarak-kullanilmasi\/","title":{"rendered":"MARKANIN \u0130NTERNET ALAN ADI OLARAK KULLANILMASI"},"content":{"rendered":"<p><strong>GENEL OLARAK<\/strong><br \/>\nBir marka ile ayn\u0131 olan bir i\u015faretin, markan\u0131n tescil kapsam\u0131ndaki ayn\u0131 mal ve\/veya hizmetler i\u00e7in internet alan ad\u0131 olarak kullan\u0131lmas\u0131 m\u00fcmk\u00fcnd\u00fcr. Bu kullan\u0131m\u0131n S\u0131nai M\u00fclkiyet Kanununun 7. maddesinin 2. f\u0131kras\u0131 ile kapsam\u0131 belirlenmi\u015ftir. Bu kapsama g\u00f6re tescil edilmi\u015f markaya y\u00f6nelik haklar\u0131 bulunan marka hakk\u0131 sahibinin izni bulunmaks\u0131z\u0131n, 3. ki\u015filerin kullan\u0131mlar\u0131na kar\u015f\u0131 marka hakk\u0131 kapsam\u0131nda internet alan ad\u0131 kullan\u0131m\u0131, marka hakk\u0131 sahibi taraf\u0131ndan engellenebilmektedir.<br \/>\n<strong>KO\u015eULLARI<\/strong><br \/>\nMarkan\u0131n internet alan ad\u0131 olarak kullan\u0131lmas\u0131 ve SMK kapsam\u0131nda korunmas\u0131 i\u00e7in hem marka ile internet alan ad\u0131n\u0131n \u201cayn\u0131\u201d olmas\u0131 gerekmekte hem de markan\u0131n kullan\u0131ld\u0131\u011f\u0131 mal veya hizmetler ile internet alan ad\u0131n\u0131n \u201cayn\u0131 mal veya hizmetlerde\u201d kullan\u0131lmas\u0131 gerekmektedir. Bu noktada \u00f6nem arz eden bir nokta ise internet alan ad\u0131n\u0131n y\u00f6nlendirildi\u011fi internet sitesinin i\u00e7eri\u011finde ne oldu\u011fudur. Y\u00f6nlendirilen internet sitesinin alan ad\u0131 sadece tescil edilmi\u015f ve fakat i\u00e7eri\u011finde hi\u00e7bir \u015fey yer alm\u0131yorsa; \u201cayn\u0131 mal veya hizmet\u201dlerde kullan\u0131m s\u00f6z konusu olamayaca\u011f\u0131 i\u00e7in bu kapsamda bir kullan\u0131mdan da s\u00f6z edilemeyecektir.<br \/>\nDolay\u0131s\u0131yla bu halde; marka sahibinin SMK md. 7\/2 kapsam\u0131nda bir talebi de s\u00f6z konusu olamayacakt\u0131r. Marka hakk\u0131 sahibinin s\u00f6z konusu madde kapsam\u0131nda talep hakk\u0131n\u0131 kullanabilmesi i\u00e7in, birincisi; markan\u0131n ayn\u0131s\u0131n\u0131n benzer mal veya hizmetler i\u00e7in internet alan ad\u0131 olarak kullan\u0131lmas\u0131, ikincisi; markan\u0131n benzerinin ayn\u0131 mal veya hizmetler i\u00e7in internet alan ad\u0131 olarak kullan\u0131lmas\u0131 ve nihayet \u00fc\u00e7\u00fcnc\u00fcs\u00fc; markan\u0131n benzerinin benzer mal veya hizmetler i\u00e7in internet alan ad\u0131 olarak kullan\u0131lmas\u0131 durumlar\u0131ndan biri ortaya \u00e7\u0131kmas\u0131 gerekmekte ve kar\u0131\u015ft\u0131r\u0131lma ihtimalinin mevcut olmas\u0131 gerekmektedir. Kar\u0131\u015ft\u0131r\u0131lma ihtimalinin ne oldu\u011funa bakacak olursak Yarg\u0131tay bu kavram\u0131 09.03.2016 tarihli Genel Kurul karar\u0131nda \u201cKar\u0131\u015ft\u0131r\u0131lma ihtimalinde \u00f6nemli olan husus, halk\u0131n bu iki i\u015faret aras\u0131nda herhangi bir \u015fekilde herhangi bir sebeple ba\u011flant\u0131 kurma ihtimalidir. Buradaki &#8216;ihtimal&#8217;; kelimesi \u00f6zenle ve \u00f6zellikle kullan\u0131lm\u0131\u015f bir kelime olup, \u015fekil, ses, anlam, genel g\u00f6r\u00fcn\u00fcm, \u00e7a\u011fr\u0131\u015f\u0131m ve bir seri i\u00e7inde bulunma izlenimi bu kapsamda de\u011ferlendirilmektedir.\u201d \u015feklinde tan\u0131mlam\u0131\u015ft\u0131r. Benzerlik incelemesi markan\u0131n unsurlar\u0131 b\u00f6l\u00fcnerek de\u011fil, bir b\u00fct\u00fcn olarak b\u0131rakt\u0131\u011f\u0131 umumi intiba dikkate al\u0131narak ger\u00e7ekle\u015ftirilmeli, marka i\u00e7erisinde yer alan tan\u0131mlay\u0131c\u0131 unsurlar ise benzerlik de\u011ferlendirilmesinde g\u00f6z ard\u0131 edilmemelidir.<br \/>\n<strong>SONU\u00c7<br \/>\n<\/strong>Netice olarak, tan\u0131nm\u0131\u015f marka hali ayr\u0131k olmak \u00fczere, bir alan ad\u0131, tescilli marka ile ayn\u0131 olsa dahi web site i\u00e7eri\u011finin incelenmesi gerekmekte ve mal ve hizmetlerin de ayn\u0131 ya da benzer oldu\u011fu tespit edilmesi halinde marka hukuku h\u00fck\u00fcmlerine dayan\u0131larak markan\u0131n internet alan ad\u0131 olarak kullan\u0131lmas\u0131 engellenebilecektir.<\/p>\n<p><strong>Harun DEM\u0130R<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GENEL OLARAK Bir marka ile ayn\u0131 olan bir i\u015faretin, markan\u0131n tescil kapsam\u0131ndaki ayn\u0131 mal ve\/veya hizmetler i\u00e7in internet alan ad\u0131 olarak kullan\u0131lmas\u0131 m\u00fcmk\u00fcnd\u00fcr. Bu kullan\u0131m\u0131n S\u0131nai M\u00fclkiyet Kanununun 7. maddesinin 2. f\u0131kras\u0131 ile kapsam\u0131 belirlenmi\u015ftir. Bu kapsama g\u00f6re tescil edilmi\u015f markaya y\u00f6nelik haklar\u0131 bulunan marka hakk\u0131 sahibinin izni bulunmaks\u0131z\u0131n, 3. ki\u015filerin kullan\u0131mlar\u0131na kar\u015f\u0131 marka hakk\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45,41],"tags":[],"class_list":["post-7535","post","type-post","status-publish","format-standard","hentry","category-bilisim-medya-ve-fikri-mulkiyet","category-regulatory-compliance"],"acf":[],"_links":{"self":[{"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/7535"}],"collection":[{"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/comments?post=7535"}],"version-history":[{"count":2,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/7535\/revisions"}],"predecessor-version":[{"id":7537,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/posts\/7535\/revisions\/7537"}],"wp:attachment":[{"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/media?parent=7535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/categories?post=7535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.cukurpartners.com\/tr\/wp-json\/wp\/v2\/tags?post=7535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}